Tuesday, 6 February 2018

Persona - Saving Your Own Data Using Blockchain

Persona - Saving Your Own Data Using Blockchain

Each day, millions of individuals share personal data with various parties, starting from using cloud providers or smartphones with the localization option active and going forward to the relation each has with their respective service providers. Each individual is the de facto owner of their data. Therefore, in order to have access to a service or device, they need to explicitly agree to share it. In the European Union, data protection is taken very seriously and there are regulations in place that are enforcing data protection policies over personal data. The scope of these regulations is to keep the individual in the driver’s seat, to offer the means so the individuals can decide what he/she is sharing with whom and what is the reason for granting access to those private details.

Persona represents the solution for identity management, aligned with the latest data protection regulations. Its scope is to empower the customer and grant him/her the control over their personal data as well as the means to secure access to their private details. By using Persona, the individual spends less time updating their data and service providers can access the latest version of the customer data. Persona uses the ARK blockchain technology as well as other state-of-the-art technologies in order to offer a safe and complete identity solution. This product is aligned with the GDPR (General Data Protection Regulation) requirements and provides a safe mean to keep, share and process data.

Persona is designed as a decentralized application with no single point of failure, keeping all records encrypted. The individuals have the control over the granularity of the details they want to share, with whom they are sharing it and for how long. The Persona Digital Identity will stored on the self blockchain, secured by the DPoS (Delegated-Proof-of-Stake) mechanism and cryptography. Because storing large files on the Persona blockchain is inefficient, our product uses a separate layer for storing files and pictures. The decentralized storage layer called IPFS stores all the uploaded by the users. Given the fact that there are two components of the product, layered on top of each other, Persona is safe to use.When registering with a provider, the physical presence of the individual is a prerequisite in order to share their data with the company.

The professional KYC represents the process that an individual goes through when they engage any entity that requires an identity verification process. This entity, once enrolled in Persona blockchain will update or double verify the individual’s identity and bring their verification level to 100%. If an individual goes straight to a private partner to get verified, their verification will be complete right after the partner’s confirmation.

Persona - Saving Your Own Data Using Blockchain

Persona will use the Distributed Ledger Technology for managing user permissions, approval transactions and proof-of-identity. Persona also will deploy own blockchain, called The Persona Blockchain. Blockchain offered a glimpse of the underlying technology that powers its decentralized network. The main strong points which the blockchain technology offers are: Replace the middleman, Decentralization, and Immutability. By saving the user data on the blockchain and not in a centralized application/server, Persona offers the first CaaS (Customer-as-a-Service) solution on the market. By moving the ownership of the data to the customer, away from the company, corporations can secure themselves from extortions, thefts and bugs that can hurt both from an image point of view as well as being fined by authorities.


  • The blockchain which holds the transaction data and IPFS for storage
  • Web app and dashboard for the individual to use
  • Mobile app which helps data management
  • PIN-based login
  • Optional fingerprint scan
  • 2FA Authentication

Persona will launch the main cryptocurrency based on etherum blockchain (ERC20) which will be integrated with smart contract. The PRS token is an utility token that is used by the platform in order to issue verifications. For each verification PRS tokens are used. The tokens circulate in the environment and they will be forged through a DPoS system with 51 delegates, similar to Ark. When verifications take place and the initiator is a private partner, they will pay PRS tokens for the verification. The verification price will differ based on the complexity of the verification. PRS Token will be sold on ICO with details below


Persona - Saving Your Own Data Using Blockchain
  • Token Price: $0.2/PRS
  • Accept Payment: BTC/ETH/ARK
  • Softcap: $9,400,000
  • Hardcap: $14,000,000


Website: https://persona.im/
Whitepaper: https://persona.im/documents/whitepaper-v1.pdf
Bitcointalk: https://bitcointalk.org/index.php?topic=2656017.0
Facebook: https://www.facebook.com/personablockchain
Twitter: https://twitter.com/PersonaIam
Telegram: https://t.me/personablockchain
Linkedin: https://www.linkedin.com/company/personablockchain/

xialan_lu: https://bitcointalk.org/index.php?action=profile;u=1037842
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