Tuesday, 6 February 2018

Social Media Market - Making Advertising Great Again Using Blockchain and Social Media

Social Media Market - Making Advertising Great Again Using Blockchain and Social Media

The use of social media marketing has exploded over the last few years. Well-known brands and smaller businesses truly realized the potential reach and engagement opportunity provided by social media channels. Influencer Marketing has been a part of the promotional campaigns of the gaming and entertainment industries for years. Ultimately, digital agencies demonstrated the value of this advertising channel to corporations and large companies. And now, even small businesses are interested in allocating marketing budgets on popular bloggers or celebrities, who have influence over potential consumer audiences. Because, unlike traditional advertising, Influencer Marketing provides brands the opportunity to garner credibility and gain attention. Still, Influencer Marketing remains a complicated process for both advertisers building their campaigns and influencers seeking a way to monetize their content.

One of the main benefits of Influencer Marketing is that such promotions look like native recommendations from the influencers, not as paid aggressive advertising. In the recent researches almost 92% of 1 respondents admitted that they rely heavily on the opinion of an influencer or opinion leader while deciding to buy a product. So, an influencer can deliver the message of a brand in a natural way, and improving trust.

Introducing SocialMedia.Market – the first decentralized ecosystem to discover, create, perform and analyze advertising campaigns with social media influencers across any social network. this platform already successfully launched more than 300 digital ad campaigns with different channels for more than 25 brands, during the last year. SocialMedia.Market will use blockchain technology as the foundation. By using Blockchain will simplify the integration between advertisers and publishers, decrease costs for all engaged parties, also can reduce fraud and costs for all market participants. It will create a safe and transparent, competitive marketplace that will open opportunities for thousands of influencers and brands all over the globe, increase target audience outreach and engage consumers in the most relevant and efficient ways.

SocialMedia.Market business model is advertising marketplace for bloggers and advertisers with integrated analytical tools and services based on AI and Big Data analysis. SocialMedia.Market provides one-stop solution for finding, creating, managing and analyzing native advertising campaigns in the content (video, audio, photo and textual) of social media influencers and their impact on targeted audience. As opened global marketplace, SocialMedia.Market also will attract advertisers giving them opportunity to run multiply advertising campaigns with large number of bloggers seeking for monetizing their content channels. SocialMedia.Market will also bring to agencies and marketers possibility to collaborate with big groups of brands and influencers, providing them marketing services within the platform.

Simple use case of marketing campaign created on SocialMedia.Market also can be an integrated promo content to YouTube video with tagged link to webservice or store of advertiser. Using access to site analytics linked to advertisers’ profile it would be easy to follow audience interest in product and reward influencer for every sale generated from this channel.


  • Fraud activity
  • Low accessibility
  • Uncertain pricing
  • Payment complexity
  • Difficult to maintain relationships
  • Time consuming and limitied campaign diversity
  • Complexity in selection of influencer and ROI analysis

SocialMedia.Market is designed to solve these problems and make Influencer Marketing accessible and transparent, creating a new generation of advertising that will be more profitable for all market participants. The SocialMedia.Market platform automates all business processes related to selection, creation and management of the Influencer’s marketing activities, including the distribution of financial means among the participants.

Social Media Market - Making Advertising Great Again Using Blockchain and Social Media

The platform has a friendly and easy-to-use interface for Brands and Influencers to help post and accept tasks easily. To ensure the authenticity of users, the platform will perform identity verifications whenever necessary. The unique identities of Advertisers and Influencers will be based on their addresses in the blockchain, making them difficult to forge. To protect personal data on the account of the Advertiser and Influencer, two-factor authentication can be applied. The basic tools of SocialMedia.Market, like working with a social media database, will be accessible for Advertisers without verification. For creating tasks and campaigns, as well as communicating with Influencers, an Advertiser must pass the verification process, requiring them to provide details on the company profile.

SocialMedia.Market will launch a cryptocurrency based Etherum platform (ERC20) that will be integrated with smart contract. This utility token is called Social Media Token (SMT), later Token SMT will be used as an internal payment on the platform to create an independent economic system that can work together constantly between influencers, advertisers and marketing agencies. The SMT Token not only functions as a transaction tool, it is also equipped with exclusive features for token holder. SMT Tokens will be sold on ICO with details below.


Social Media Market - Making Advertising Great Again Using Blockchain and Social Media


Social Media Market - Making Advertising Great Again Using Blockchain and Social Media


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